In 2014, a client was launched a new product - Ice Spheres, refillable silicone ice molds which produce large spherical pieces of ice. The idea of the product is to use these slow melting spheres for hard liquors like whiskey or bourbon and in mixed drinks as well. To help this client with the launch, I did a whole lot of press releases. I also did a good number of press releases for his other business, Solar Events.
I don't know how many people actually read them, but it gave me a lot of experience with a new type of writing. Here are two samples of the press releases I wrote. Click the photos to read more.
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